Photography Steven KleinFashion / NewsFashion / NewsSteven Klein goes on a US road trip for new Ray-Ban campaignThe photographer captured four models out on the open roadShareLink copied ✔️April 18, 2018April 18, 2018Text Morgane Nyfeler Ray-Ban 2018 campaign After shooting the 2017 campaign story for iconic eyewear brand Ray-Ban, famed photographer Steven Klein continues the story with the 2018 campaign, which stars four characters on a liberating road trip. Each shot shows a different wearing a pair of glasses corresponding to their singular personality, as they set out on a journey of self-discovery. “It's the idea of believing in tomorrow and a bright future, and the idea of everybody’s personal freedom,” explained Klein as he discussed the inspiration behind the two-part campaign. “The last campaign was about people leaving a life behind, and now they are on their way.” Featuring models like Soo Joo Park and Alice Metza, each of the four faces has a different characteristic to match with their own style of sunglasses. One plays a musician, another a female film director, and there’s also a social activist and a poet and writer – with each of them discovering themselves on the way. Alongside the images, Klein shot a video campaign as well, revealing more about the heroes’ personal journey and how they each find their freedom. “It's the opposite of being imprisoned, which is having limitations imposed,” Klein said. “Freedom defines one’s individuality.” Watch the video below: Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingPure Sex: Photos from the relaunch of the cult 80s goth brandThe newly revived Pure Sex England has teamed with iconic club night Batcave, and we met the minds behind the next era of gothFashionFashionPhotos of the ‘techno sluts’ at Berlin’s all-day runway raveBeautyWhy are women now talking like looksmaxxers?Art & PhotographyThe Japanese photographers finding beauty in what others overlookBeauty10 of the hottest Instagram accounts fusing art, sex and erotica PumaLife & CultureMeet freestyle footballer Janella HernandezBeauty‘I trust my own body’: The rise of the unquantified self MusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’BeautyThe sexiest flesh-baring Instagram accounts you need to followEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy