Photography Steven KleinFashion / NewsFashion / NewsSteven Klein goes on a US road trip for new Ray-Ban campaignThe photographer captured four models out on the open roadShareLink copied ✔️April 18, 2018April 18, 2018Text Morgane Nyfeler Ray-Ban 2018 campaign After shooting the 2017 campaign story for iconic eyewear brand Ray-Ban, famed photographer Steven Klein continues the story with the 2018 campaign, which stars four characters on a liberating road trip. Each shot shows a different wearing a pair of glasses corresponding to their singular personality, as they set out on a journey of self-discovery. “It's the idea of believing in tomorrow and a bright future, and the idea of everybody’s personal freedom,” explained Klein as he discussed the inspiration behind the two-part campaign. “The last campaign was about people leaving a life behind, and now they are on their way.” Featuring models like Soo Joo Park and Alice Metza, each of the four faces has a different characteristic to match with their own style of sunglasses. One plays a musician, another a female film director, and there’s also a social activist and a poet and writer – with each of them discovering themselves on the way. Alongside the images, Klein shot a video campaign as well, revealing more about the heroes’ personal journey and how they each find their freedom. “It's the opposite of being imprisoned, which is having limitations imposed,” Klein said. “Freedom defines one’s individuality.” Watch the video below: Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Pushing past the tumult of her teenage rise to fame, Olivia Rodrigo embraces her ‘big girl’ era on her new record, an exuberant account of the promise and pitfalls of falling in loveMusicArt & PhotographyVisceral photos that capture the unease of femininityMerrellFashionMerrell wants you to touch grass, and living in the city is no excuseLife & CultureIlia Malinin breaks the ice – and his silenceMusic‘Korn is the cement of my being’: Portraits of metal fans in Mexico CityFilm & TV7 sex worker-approved films about sex workMusicIn pictures: London’s lost goes out with a bangBeautyThe hairy politics of on-screen pubesBeautyIn pictures: The beauty routines of Tokyo’s Gyaru and Otaku girlsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy