Photography Alessandro Burzigotti, Styling Moreno Galatà, Make-Up Cristina BonettiFashionNewsAspesi’s new collection is anti-logomaniaSS18 is all about clean cut, utilitarian style staplesShareLink copied ✔️March 26, 2018FashionNewsTextHollie WilliamsonIn Partnership with AspesiAspesi SS184 Imagesview more + Logomania is everywhere right now. 90s and 00s monogram prints are back again with design houses emblazoning their names across their garments more than ever. Bucking the trend is Milanese label Aspesi, whose pieces are rendered timeless as a result of its refreshingly different, logo-free approach. Established in 1969, Aspesi originally only sold men’s shirts, but it has since branched out to produce full mens and womenswear lines and place an increasing focus on fabric research and innovative manufacturing processes. Its SS18 collection is a perfect marriage of practicality and prettiness – clean cut, utilitarian style wardrobe staples in wearable, block shades dominate. The accompanying lookbook is playful – the model is flanked with props and sports a coiffed hairdo and crayon-like make up. In one shot she even dons a coat with a bear head sewn into it (because why not?!). See the images above. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion Week