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saint laurent aw18 campaign betty catroux david sims
Saint Laurent AW18 campaignPhotography David Sims

OG YSL muse Betty Catroux fronts new Saint Laurent campaign

The model met Yves Saint Laurent in 1967 and was an inspiration until his death

Fashion week may have ended for another season, but that doesn’t mean the industry is taking a break. Just a week after the AW18 collection was presented, Saint Laurent has released a new campaign starring Betty Catroux – muse to the house’s founder Yves Saint Laurent.

First starting out as a model for Chanel, Catroux met the designer in 1967 and had a close relationship with him until his death in 2008. Along with other muses like Catherine Deneuve, Loulou de la Falaise, and Bianca Jagger, she helped solidify the iconic status of Saint Laurent’s Le Smoking jacket. With creative director Anthony Vaccarello reinventing the jacket for the latest show, there isn’t a better time to bring Catroux back to the house. 

Shot by David Sims, the model has never starred in a campaign before now and appears wearing a leather jacket and black sunglasses. Elsewhere she wears a rhinestoned blazer, and a studded leather jacket. In the accompanying video, she appears on a simple white background, still chic and effortless all those years after she met Saint Laurent.

Watch the video below: