Photography Yu FujiwaraFashion / LightboxFashion / LightboxYu Fujiwara captures the alternative side of LFWThe photographer began his AW18 show circuit in London, capturing unsuspecting subjects, style, and the true spirit of the streetShareLink copied ✔️February 27, 2018February 27, 2018Text Hollie Williamson Photography Yu Fujiwara Yu Fujiwara LFW AW18 Dazed's resident fashion week photographer Yu Fujiwara has become known for his refreshing approach to documenting the peacocking attendees that descend on Paris, London, Milan, and NY each season. By snapping unsuspecting subjects, off-kilter characters and by-the-by moments instead of the regular street style stars, he manages to paint a more wholly representative picture of the people lining the pavements outside the shows. His images from last week’s LFW, largely taken outside the BFC show space before Marques Almeida and backstage at Burberry, see street style aficionados, designers (Raf, we see you), models (Cara Delevingne, Adwoa Aboah, Jess Maybury and Taya Francis), crew, members of the public and celebrities (Paris Jackson) all rolled up into one for your viewing pleasure. Truly capturing London’s eccentricity, the images feature everyone from carefree kids by the roadside, to technicolour-haired teens and people in post-show getups – all flanked by the same chilly weathered, phone box laden backdrops we all know and love this diverse city for. Head to the gallery above for more images. LFW AW18Photography Yu FujiwaraEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingNothing launches ‘Club Nothing’ nightlife series with a global fundAlongside its new global dance music event series, Nothing is awarding four independent creatives $10,000 each through the Club Nothing Fund to bring their biggest club nights, event series or festivals to lifeMusicMusicWhy everyone hates the FIFA World Cup halftime show NothingEventWhat Went Down at Club Nothing in New YorkBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaEscentric MoleculesBeautyJoin Dazed and Escentric Molecules for a night of scent and self-expressionLife & CultureIs this the most corrupt World Cup ever?Beauty‘I trust my own body’: The rise of the unquantified self Dazed LeagueThe heart and soul of LA’s exploding street soccer sceneMusicDaughter From Hell: The 5 best tracks on Gracie Abrams’ new albumEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy