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Photography Santiago Felipe

Meet the man behind Björk’s out-of-this-world masks

To celebrate the release of the Icelandic visionary’s ninth studio album, we catch up with artist James Merry on creating her transformative head and facepieces

Eight and a half years ago, embroidery artist James Merry was introduced to Björk by a mutual friend who knew she was looking for an assistant and researcher to help her with her forthcoming project, Biophilia. At the time, Merry was an Oxford graduate in Ancient Greek and sent the Icelandic visionary – whose work he’d always admired – an email. What resulted, was an enthusiastic exchange of shared references and eventually an invitation from Björk to meet her in New York. “I just got on a plane and went and had breakfast with her at her house,” Merry laughs down the phone, the day before the launch of Björk’s ninth studio album Utopia. “I remember we spent the day showing each other YouTube videos, and chatting and eating; it was really fun but very surreal. I flew back to England and about a week later her manager called me and said, ‘She thought it went great. Would you like to work with her?’ and I said yes. Another week later I packed up all my stuff in London and moved to New York.”

Merry has been assisting Björk ever since, all the while garnering acclaim for his own artistic practice, both through his successful solo career, which has seen him produce a book of plant illustrations merging with human forms (2012’s Anatomies) and embroider miniature invasions of blossoming flowers onto streetwear logos, and in collaboration with the musician. He is the man behind all of Björk’s incredible embroidered costume creations, a key part of her aesthetic ever since 2015’s Vulnicura, with whom he made the much-admired lace and pearl moth mask that she wore throughout her tour. Helping the chameleonic star metamorphosise into her various guises comes naturally to Merry. “I’m fixated on the idea of something from one world transforming into something from another world – that moment when it’s not quite clear which world it’s in,” he says.

With Björk, this fascination often reveals itself in the pair’s shared interest in technology and nature, and the fusion of the two to futuristic effect. For Utopia, he studied the musician’s “very precise references”, spanning sci-fi-esque flowers and cultural interpretations of utopia, and translated them into an array of ornate, frequently yonic silicon facepieces in pastel hues, which punctuate her visually arresting videos for the first two singles, “The Gate” and “Blissing Me”, as well as contorting her face into that of an orchid-featured alien for the album’s cover.

Here, in the wake of the transcendent LP’s release, we catch up with Merry to hear more about the duo’s collaborative process, his off-kilter experiments in silicon for Utopia and the lessons he’s learnt from the ever-evolutionary artist.

How did you end up becoming an embroidery artist?

James Merry: I’ve always loved embroidery – the first thing I embroidered was a little canvas bookmark, aged about eight, and then I would embroider birthday presents for my friends at university – but the realisation that I can do this for a living was a very recent one. It was only really when Björk and and I started working on Vulnicura, and one of her instincts, aesthetically, was to include embroidered Icelandic plants, that my ears pricked up. The first thing I made was a pair of embroidered stockings for her to wear in the “Black Lake” video, and then it just snowballed from there. I started making headpieces after that, and then began making my own sweaters.

What’s the design process like when you begin a piece of embroidery or a headpiece – do you make drawings or prototypes?

James Merry: No (laughs). There’s absolutely zero planning, it never works for me. They’re all handmade – I never use machines – so it always tends to be a spontaneous reaction to a material I’m working with. With the headpieces, for example, I’ll take whatever material I’m using and bend and twist and play with it for hours and hours, days and days until I start finding something interesting. It was actually only when we were making the video for “The Gate”, in collaboration with Gucci who made the dress, that I’ve ever had to do sketches and prototypes. I found it really difficult because I never know how anything’s going to turn out until I start it; I think it with my hands, but it was an interesting process. I loved working with Gucci and I’m really proud of the headpiece because I had to perform quite a delicate balancing act to make it fit alongside a dress that was spectacular in its own right.

You’re almost entirely self-taught, is that right?

James Merry: Yes, pretty much. With the embroidery I watched a few YouTube videos when there was something technical I didn’t know how to do and I have a couple of big stitch bibles, but my approach has always been very instinctive; I like being an explorer more than a pupil. At first, being self-taught, you automatically have imposter syndrome – you’re just waiting for someone to go, ‘What the hell does he think he’s doing?’ But I’ve gone for it now and am happily finding my own way forward. I think you come up with your own idiosyncratic way of working with a material if you’re not forced into these little prescribed routines.

That was very much the case for the silicon facepieces we’ve been using for Utopia. We were staying in the Chateau Marmont in LA, doing the shoot for “The Gate”, and I bought loads of silicon and weird materials that I’d never worked with before, locked myself in my room for two days, and set up what looked like a meth lab in the bathroom. I think the cleaners thought I was building a bomb! I wouldn’t let them come in and, when they did, there were jars and chemicals all over the floor.

“I bought loads of silicon and weird materials, locked myself in my room for two days, and set up what looked like a meth lab. I think the cleaners thought I was building a bomb” – James Merry

How does Björk approach the research process for a new album?

James Merry: So much of it is about instinct and emotion rather than being intellectualised or over-thought, especially when she’s forming a soup around an album. That’s the most exciting part of the project, I find, when she’s just slowly building up to the next thing, maybe before she’s even recorded any music, and she has these really strong instincts and precise references – aesthetically, musically and emotionally. I end up almost like a little magpie, with my eyes and ears trained on zooming in on ideas that fit with hers, and then we’ll share them back and forth. Interestingly, from a visual point of view, you can sometimes see at the end of one album or tour, she’ll start wearing something that’ll overlap with the next one.

What shape do her references tend to take?

James Merry: They’re totally varied: things from nature; things she’s found online somewhere; a corner she’s ripped out of a magazine. She’s very rarely drawn to things that are in the middle ground. They’ll be really extreme – extremely romantic and gorgeous or extremely alien and sci-fi or extremely technologica – but always a really nice palette of stuff to be inspired by.

How about the inspirations behind Utopia?

James Merry: The Utopia references had quite clear-cut colours early on – this peachy colour, and this greeny turquoise-y colour – and a lot of floral stuff, a lot of orchids; not pretty flowers, more alieny, sci-fi looking flowers. It’s all quite sexual and sensual. I saw it as a chance to make pieces that were totally different from the embroidered ones – I think I made about 20 embroidered headpieces for the previous project – which is why I started experimenting with silicon. It seemed to fit the palette that she was getting into; it felt more sci-fi, kind of like prosthetics, and also sexual. And it was also just exciting to try and find new ways to put stuff on the face.

Was silicon difficult to master?

James Merry: I still haven’t mastered it! I’ve got a lot better since those first ones in LA though. We shot a new video and I had to make a lot of new pieces. I’m just learning how to make them more refined – thinner and easier to wear. I had to make them for 11 flute players, as well as Björk, for something we did recently so I had to churn them out in different colours and configurations. I have boxes and boxes of them. I really enjoyed doing the mouthpiece for her to wear on the W magazine cover – trying to distort the mouth into an orchid.

What’s been the most important creative lesson that Björk’s taught you?

James Merry: Working with her has been so formative for me as a person, besides being an artist. But I think the biggest lesson is a really respectful way of treating other people – being able to give them the space to be themselves but still feeding them and nourishing them, and allowing yourself to be nourished by them. I think before I met her I was always a bit overwhelmed by my instincts – if I was into something I’d just want to go straight into it and consume it. That’s still the case, to a degree, but from Björk I’ve learnt a lot about doing things gracefully, with respect and tenderness.

Utopia is out now.