Photography Lillie EigerFashion / NewsWatch Faustine Steinmetz prepare for her first ever showIn a film captured (mostly) on an iPhoneShareLink copied ✔️October 13, 2017FashionNewsText George Serventi Faustine Steinmetz SS18 This London Fashion Week, designer Faustine Steinmetz did what she had sworn she would never do, and ditched her usual conceptual presentations for a runway show. “I always said I would never ever do a catwalk because I didn’t like it being about the glamour and the girls and beauty, but in the end, I was really freed by taking off everything around the clothes and just working on my materials,” Steinmetz said backstage of her decision. “I haven't felt so happy in a long time because I just focused on my clothes.” Steinmetz’s approach to the collection – which featured distressed denim, faux Fendi bags, painterly acyclic style textures and shredded detailing – was essentialistic, and in a way, the film reflects that. “I wanted to take ten pieces of clothing everyone knows and has had in their wardrobe at some point and re-do, deconstruct and reconstruct (them)” Steinmetz said of her motivation, which inspired a line of easy to wear yet unique and intricate pieces. Filmmaker Grégoire Dyer was on hand to document the occasion, shooting dairy style, behind the scenes footage on an iPhone – like in the studio for a fitting – and capturing the catwalk itself in a more glossy, high definition way. The film captures the collection’s small details, like the beige F print nails by Imarninails and the styling by Georgia Pendlebury, offering its audience more insight into how the clothes might actually feel – something you so often miss with an image. There’s also focus on models, reflecting Steinmetz’s personality-driven casting process. “We really wanted to have real people. I’ve never really been into models, I think nowadays you just want to do some work that feels real and models can take that off very easily, just by being very exceptional and very tall and people you wouldn’t ever see in real life.” As she surmised: “We wanted to find a different sort of beauty. Real people.” Watch the film below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIs this the most corrupt World Cup ever?From Donald Trump’s alleged meddling to theories of a pro-Argentina conspiracy, accusations of foul play are taking over the 2026 World CupLife & CultureArt & Photography‘Queer, playful, chaotic and sweaty’: Photos from east London’s HowlBumble & BumbleBeauty‘Texture is documentary’: Matt Benns on 25 years of Surf SprayLife & CultureWhy the smartest person you know is watching Love IslandMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Life & CultureIt’s a sin: Why gen Z are turning against ‘lust’Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaDazed LeagueThe heart and soul of LA’s exploding street soccer sceneArt & PhotographyThese photos expose the ‘pain, fear and desire’ of relationshipsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy