Photography Kira LillieFashion / NewsBerlin brand Dumitrascu took over a Metro station for PFWThe guerrilla presentation saw models hurrying up the platform alongside everyday commutersShareLink copied ✔️October 2, 2017FashionNewsTextDominic CadoganDumitrascu SS18 Paris Fashion Week is here – the last leg of the month of fashion show circuit. Over the past couple of weeks, we have seen shows presented in castles and schools and Alexander Wang even presented his three times on the streets of New York. Berlin-based Dumitrascu – designed by Romanian-born Andra Dumitrascu – decided to go underground for its SS18 presentation and staged its latest collection at the Rambuteau metro station in Paris. Why? “The vibes,” the designer told us. “We booked the rooftop at the Pompidou, but after seeing Rambuteau (and the original location) it felt like dropping the panorama and going gutter. It’s all wack without the street. It needs some balance and attitude.” Rather than a typical FROW with lines of chairs, attending guests sat on the benches in the station while the models – and everyday commuters – waltzed past. Dumitrascu wanted them to be as part of the show as much as the Walter Pearce-casted faces. “The random passengers, some self-absorbed and disinterested but, at times, offended, stunned as well as excitement and cheers,” she said. Blending in (sort of) with the other people at the station, the models dragged suitcases, looked as if they were arguing while hurrying along the platform. As for the collection itself, it took inspiration from sportswear and fetishwear and amalgamated the two as the designer told us. “It was eclectic. A bit of all things happening – the selfie-porn, the trash TV, the techno clubs, the night. The sign of a Turkish kebab shop, fisting gloves at Pigalle, people on the run, Xanax and speed.” Although a more guerrilla presentation – that we are sure wasn’t approved with the RATP (Paris’s version of TfL) – the designer (and cast) managed not to get arrested. “We did the show four times, on the run, patrol police chasing us, getting shut down, going for more,” shared Dumitrascu. Job well done if you ask us. Head to the gallery above for images from the presentation. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirrorfakemink: ‘I’m the Eminem of the UK underground’Perfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’? Reebok Your favourite Reeboks are getting a makeoverMeryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’ Bottega VenetaLouise Trotter finds sensuality in structure for Bottega Veneta AW26Milan Fashion Week AW26: All the best moments you might’ve missedAll aboard! Ferragamo goes nautical for AW26Brit Awards 2026: The best dressed stars on the red carpetMoschino turned its AW26 runway into a reality showEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy