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Pedro Almodóvar AW17
Typically recruiting actors, for its AW17 campaign Prada enlisted the Spanish director, Pedro Almodóvar. Staring alongside photographer Willy Vanderperre, the shoot was part of the label’s 365 series.Courtesy of Prada

Pedro Almodóvar is the new face of Prada

Dressed in the AW17 collection, the director stars in a new film and campaign for the Italian brand

What do you get when you merge a cult Spanish director an Italian fashion brand? A Prada campaign. Or at least its latest menswear one – the fresh chapter of its 365 series, starring distinctive director Pedro Almodóvar and photographed by Willy Vanderperre. Transitioning from director to protagonist, the 30-second film – titled Auteur – captures Almodóvar drawing on past acting experience to play a version of himself, all the while being dressed in Prada’s AW17 menswear collection

Each widescreen shot making up the campaign brings with it a different implied narrative. In one shot you see Almodóvar apparently caught off guard – as if perhaps not used to being on this side of the camera.

With the backdrop the domestic setting of the Prada AW17 showspace, the campaign is the latest in a long series of menswear ads to feature characters from the world of cinema – although most commonly they are actors, not directors. Here, there’s a blurred boundary between the “Almodóvariano” world created in his films and that of Prada; they merge together in honour of an artistic vision. And evidently, it works.

Watch Prada’s latest campaign below.