Beyoncé is superhuman – we all know that. Besides bringing the world to a standstill with her pregnancy announcement (twins, no less!), the new campaign from her athleisure line IVY PARK proves how Bey never really slows down.
In fact, She is the exact kind of “strong beyond measure” woman that the new SS17 imagery celebrates, but there are others too – alongside the Queen herself appear a whole squad including Selah Marley (granddaughter of the Bob and daughter of the miseducated Lauryn Hill), Iranian-American Black-ish actress and activist Yara Shahidi and rising model, Sophie Koella. Filmed in head-to-toe IVY PARK looks, these are women who are ready to take on the world, willing their accomplishments into existence through Lemonade-like spoken-word voiceovers. Yet to walk her first show, ee talked exclusively to Sophie to ask her what working with Bey and the squad was like, and what makes women “strong beyond measure” to her.
So how do you get to star in a campaign with Beyoncé? “Bey just really loves me,” Koella jokes – but, failing that, it helps that she knows the photographer behind the shoot, Dazed contributor Zoe Ghertner, who she’s shot with before. Along with Yara and Selah, these are “very beautiful, very bomb-ass ladies” and she’s definitely proud to be a part of this group of women. “I think we make a pretty mean squad, if I do say so myself.”
They aren’t the only ones though – from her point of view, “women and female identifying individuals have always and will probably always face challenges and diversity. Which is frustrating in a lot of ways, but I think it makes us who we are. We have to work for what we want.” You heard it here first, now do as Bey says and get in formation.
See more of the campaign imagery in the gallery above and watch the video below.
