Photography June Canedo, styling Zara MirkinFashion / NewsLonely Lingerie launches new body positive campaign for AW16Featuring Karley Sciortino, Art Hoe founder Gabrielle Richardson, and trans model Aurel Haize OdogboShareLink copied ✔️October 6, 2016FashionNewsTextDominique SisleyLonely label AW16 New Zealand-born lingerie line Lonely has revealed the latest stars of its AW16 campaign. Titled “Nine Of a Kind”, it features unretouched portraits of influential women from across the Insta world, including Art Hoe Collective founder Gabrielle Richardson, Slutever’s Karley Sciortino, and artist Ajani Lucid. The campaign, which was shot by June Canedo, also features trans model Aurel Haize Odogbo, stylist Marcela Jacobina and ballerina Anna Collins (sister of Petra), designer Georgia Pratt, model Paloma Elsesser, and Canedo's own mother Rogeria. Much like the label’s highly praised August shoot with Lena Dunham and Jemima Kirke, the images remain free from any unrealistic tweaks or photoshopping. According to Lonely’s designer and founder, Helene Morris, this choice helps to “celebrate” the “individuality” of its stars. “(These are) independent women who can collectively say they are proud to be themselves,” she said in a statement. “Through intimate portraits of nine inspiring women, we celebrate our differences, our different ages, our different bodies, our different stories, the differences that make us who we are.” Zara Mirkin, who styled the campaign, added that the unretouched images were packed with strong, body positive messaging. “I just want women to accept who they are and appreciate what they bring to this world and very importantly be proud of what they look like,” she explained. “Any size or skin colour.” See the full campaign in the gallery above, or check out the collection on the Lonely website here. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORE Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksIn the bag! Louis Vuitton gets nosy with new Speedy campaign Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy