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Philip Plein SS17 MFW Womenswear Dazed
Backstage at Philipp Plein SS17 WomenswearPhotography Antonio Giacometti

Fergie and Paris Hilton hit up the Philipp Plein show

At the designer’s SS17 show, Fergie sang, Paris walked and models took a ride on a merry-go-round

With recent shows that have included basketball players, cheerleaders, superheroes, skateboards and monster trucks, Philipp Plein has developed a reputation for in-your-face fashion at Milan Fashion Week – one that he maintained via his SS17 outing yesterday. 

Plein transported guests to an IRL version of Fergie’s “M.I.L.F.$” video, creating a set that resembled a hybrid of Willy Wonka’s Chocolate Factory / the Smurf’s village / a funfair. Fergie opened the show, performing from an open-top car, which was followed up by a set from Fat Joe.

The collection itself was inspired by hip hop; models walked in oversized gold chains, stonewashed denim and riveted white leather. Bringing the kitsch, noughties nostalgia to a head was none other than Paris Hilton, who closed the show before models climbed into a swing carousel at the end of the runway. 

The show finished with an announcement from the designer: taking his bow alongside Fergie, Plein announced that he’ll be moving from Milan and will take his next collection to New York.