Pam Hogg was in her element as she returned to Newburgh Street with a bevy of catsuited fans last night. Friends, both old and new turned up to support the newly revived designer; Roisin Murphy, Jaime Winstone, Anouck Lepere Katie Grand, Tim and Sue Webster, Henry Holland and Matt Irwin. Downstairs in the basement, there was a Pam Hogg memory lane trip, as old footage of Hogg at her previous Newburgh Street shop was projected onto the walls.

The shop is selling her recent collections of Hogg Couture, revival pieces, printed I-con tees as well as Pam Hogg memorabilia in the form of kitsch mugs and commemorative plates. There will also be signed copies of Hoggdoll's latest CD.

Pam Hogg open for one month at 9 Newburgh Street, W1F.