The model turns fashion designer for a new capsule collection for the brand
Just last week former One Direction member and Dazed cover star Zayn Malik made his fashion design debut, unveiling a footwear range he’d created in collaboration with Italian designer Giuseppe Zanotti. Today his girlfriend, model Gigi Hadid has done the same – revealing a capsule collection she’s worked on with American brand Tommy Hilfiger.
Modelling in the lookbook herself (see above), Hadid’s collection includes clothing, footwear, accessories and fragrance and sees the California native put “a West Coast stamp on Hilfiger’s signature East Coast classics.” The whole thing has a decidely maritime feel – something that is particularly noticeable in the peaked caps, sailor tops, cable knits, naval badges and anchor motifs.
However isn‘t the first time Hadid has worked with Hilfiger, she’s actually an ambassador for the brand, has starred in its AW16 and The Girl fragrance campaigns, and has walked in its three most recent runway shows.
Modelling itself can be a collaborative process and in a way, designing just takes this concept one step further. Hadid isn’t the only model who’s worked with a brand in this way – in the past, Kate Moss has teamed up with Topshop, Agyness Deyn with Dr Martens, Cara Delevingne with Mulberry, and Binx Walton with Superga.