“The obligation isn’t to buy Off-White, it’s to just look at it,” said designer and Kanye West’s creative director Virgil Abloh in a recent interview with Dazed. “It’s just to be conscious of the concept. That’s what I’m doing, making a concept around streetwear... And my goal is for people to absorb the fashion show images or understand the layers of the fashion show that I’m putting together.”

Abloh’s new book, which is titled You Cut Me Off, serves that goal. With photography by his friend and collaborator Piotr Niepsuj, the book documents the hour and a half before and after Off-White’s AW16 runway show at Paris Fashion Week. It features models as they prepare to hit the catwalk, as well as Abloh’s collaborators who include stylist Alister McKimm, rapper ASAP Nast and DJ Tremaine Emory.

Staged in an all-orange set, this show itself saw Abloh debut his most ambitious collection to date – one that comprised of oversized car coats and printed bomber jackets, zippered shirts and spliced tees (which are captured in Niepsuj’s photographs).

“With the birth of social media and the camera phone, it’s sort of trivialized fashion photography. I’ve seen so many fashion images that nothing can move me, in a way,” says the designer in an interview with Vogue, before revealing that he’s got four or five more books in the works, showing that there’s clearly a lot more to Abloh and indeed Off-White than clothes.

See a preview of You Cut Me Off in the gallery above.