Supreme has done some fairly legendary ads. It’s enlisted the likes of Lady Gaga and Lou Reed, Kate Moss and Kermit The Frog, Mike Tyson and, most recently, Morrissey. Now the brand has called on Atlanta rapper Gucci Mane, who stars in a short film created by cult director Harmony Korine.
Filmed inside the rapper’s Atlanta mansion, the video features Gucci Mane, who was released from prison in May, wearing a classic Supreme box logo tee, playing piano and discussing his online shopping habits. “I shop on the internet, I don’t go into the store. You mother fuckers think I go to the store? I hit that button,” he says, taking a Gucci belt out of its box.
The video ends with a shot of the rapper in his recording studio, where he is filmed (potentially) working on his new album Everybody Looking which, scheduled for a July 22nd release, is said to feature Kanye West and Young Thug.
It’s not the first time Gucci Mane has worked with Harmony Korine however. The director cast him in his 2013 drama Spring Breakers – he even visited him in jail last October.
Watch the video below or on Supreme’s website.
