Photographer Walter Pfeiffer has lent his lens to MSGM’s AW16 campaign, shot in collaboration with the label’s designer Massimo Giorgetti and featuring favourite new faces Katie Moore and Leon Dame.
Pfeiffer, whose underground oeuvre ricochets between high fashion and the pornographic, has constantly re-shifted his focus since he started out in the 70s – even taking time out in the 80s to focus on illustration.
Giorgetti commented of the collaboration, “For me, working (on the) MSGM campaign with Walter Pfeiffer was a great honour. I love his work: his aesthetic is very close to mine and Walter and his photography have always been a source of inspiration to me. A dream that comes true. A great joy. Strong colours, stripes, polka dots, but also courage, youthful spirit, beauty and irreverence, are the main characteristics that link Walter to me and to MSGM.”
Styled by Dazed’s own creative director Robbie Spencer, the campaign sees him and Pfeiffer join forces for a series of shots that showcase the spirited MSGM aesthetic. At the AW16 catwalk, audience attention was key, as Giorgetti banned attendees from posting pictures of the show on social media, while the collection itself took its cues from the art world, translating this into a polka-dotted, striped and boldly coloured collection.