The Disney actress-turned-activist will appear in the film, exploring the relationship between connection and technology
It's apt that Blanchard should be cast in a film with such a focus, given that she is no stranger to using the internet to connect with others. Her Tumblr essay, written aged 13, went viral for its eloquent take on feminism – a move she followed up with a powerful open essay discussing depression, which she shared via Instagram.
Directed by Portlandia creator Carrie Brownstein, the film is a comedy entitled The Realest Real. Blanchard will be joined on the cast list by musician Kim Gordon, and actresses Natasha Lyonne, Mahershala Ali and Laura Harrier, all of whom were pictured in Blanchard’s post (below) which announced her involvement in the project.
It’s not a new relationship for Blanchard, who has sat front row at Kenzo shows in the past. Nor is it the first foray into collaborative film for Kenzo’s creative directors, Humberto Leon and Carol Lim, who previously worked on Snowbird with Tangerine director, Sean Baker.
The film’s premiere is scheduled for New York Fashion Week in September, with a print campaign to be released in July.