The house presents its new Swinging London-inspired men’s collection in a lookbook photographed by Julia Hetta
As you may have noticed, Alexander McQueen was absent from this season’s London Collections: Men schedule. Instead of presenting its new collection via a runway show, the house decided to do so via pictorial means. This translated to a lookbook, which unveiled here, photographed by Julia Hetta and styled by Another Man creative director Alister Mackie.
According to the house, the collection was inspired by Swinging London – but also the British Raj, the period of British rule on the Indian subcontinent. You can see these influences most clearly in the “psychedlic paisley” and slightly flamboyant sensibility (borrowed from the 60s), and the leopard jacquard, hummingbird print and silk velvet tunics (drawn from India during the Empire).
Like the AW16 menswear collection which saw models wear safety pins through their cheeks, this line sees models wear jewellery, including antique silver maharaja nose and ear hoops. Imbued with McQueen’s signature gothic romanticism, the mood is similar to that of the Peacock Revolution when men started to dress more flamboyantly, incorporating colour and print into their wardrobes.
See Alexander McQueen SS17 Menswear collection in the gallery above