Jeremy Scott reimagined the swinging sixties in a trippy collection broadcast in virtual reality
Few designers execute maximalism as effectively as Jeremy Scott. Since being appointed as creative director at Moschino three years ago, he has transformed the Italian brand into a pop culture powerhouse with the help of his countless celebrity friends. Last night’s Resort collection (which also doubled up as SS17 Menswear) was proof of his unending imagination; Scott paid tribute to the swinging sixties in extragant fashion with a 68-look collection that featured crochet dresses, psychedelic florals and knitted flares. A few lucky members of the public were able to buy their way into the show; another 100 fans were given the chance to see the show streamed in virtual reality. For those that weren’t lucky enough to land a coveted headset, here’s what you missed.
THE SHOW WAS STREAMED IN VIRTUAL REALITY
Ever wanted to attend a fashion show in your pyjamas? Scott made this dream a virtual reality, creating autographed Moschino headsets which allowed fans the chance to watch the show as if they were front row. Even better, he created his own Willy Wonka-style hype by dishing out only 100 to the public – 50 at Moschino’s LA store and another 50 in New York.
THE SHOW WAS OPEN TO PUBLIC
Following in the footsteps of labels such as Givenchy and Yeezy, Scott made tickets to the Moschino show available to the public. The prized invitations were priced between $55 and $400 and were strictly limited; an exclusivity which doubtless resulted in greedy ticket touts snapping up extras for resale at inflated prices.
JEREMY SCOTT TOOK HIS VISION STATESIDE
This season, Scott made the unconventional decision to combine his Resort and Menswear shows, effectively removing himself from the official menswear calendar. He has shown his last few menswear collections at LC:M but this season staged the spectacle in Los Angeles, where he currently resides, as part of MADE Los Angeles.
THE SET WAS A KALEIDOSCOPIC WONDERLAND
The show’s fluoro colour palette and psychedelic references were perfectly mirrored by an insane set design based around gigantic balloons and inflatable sculptures. Dinosaur tails and blown-up sunflowers littered the gloriously extravagant runway, proving that a ‘less is more’ approach isn’t always the way to go.
THE SHOW RECREATED THE SWINGING SIXTIES
It wasn’t hard to pinpoint which decade inspired Scott this season; trippy florals, crocheted flares and floppy sunhats all pointed firmly towards the swinging sixties. Things weren’t however, too retrospective – a signature dose of Moschino maximalism in the form of cartoon mascots and eccentric accessories brought the look firmly into the 21st century.
THE RUNWAY WAS TYPICALLY STAR-STUDDED
It’s no secret that Jeremy Scott has some seriously famous friends. BFF Jourdan Dunn made her usual appearance on the Moschino runway; she was accompanied by fellow Victoria’s Secret Angels Miranda Kerr and Alessandra Ambrosio in one of the season’s most enviable model line-ups. Even Cindy Crawford’s son got in on the action, making his runway debut to a front row that seated former campaign star Katy Perry, Caitlyn Jenner and, of course, mum Cindy.
DEVON AOKI CLOSED THE SHOW
Cult icon Devon Aoki made a rare runway appearance at the show’s climax, walking hand in hand with the designer that has proudly declared her his muse for the last two decades. Aoki has been slowly sliding back into the spotlight over the last year or so, famously appearing in Kenzo’s SS14 ad campaign. It made perfect sense for her runway comeback to take place at Moschino; the supermodel walked the first ever Jeremy Scott show back in 1997.