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Cara Delevingne fronts anti-trophy hunting campaign

The model and actor stars in a campaign for animal conservation organisation I’m Not A Trophy

Cara Delevingne has modelled for a new campaign for I’m Not A Trophy, an organisation that creates awareness for the extinction of endangered species. In this campaign, the model and actor is photographed nude with images of these species – such as lions, elephants, gorillas and leopards – printed on her skin. 

“I am extremely passionate about animals and am so honored to be representing an organization and cause that is fighting for the rights of these innocent lives,” she said in a statement.

Delevingne’s involvement with I’m Not A Trophy doesn’t stop with this campaign. “I plan on being very hands-on with the organisation and will do whatever I can to help create awareness for the tragic poaching and trophy hunting that is occurring in Africa,” she said in an interview with Marie Claire.

While poaching and trophy hunting have been going on for centuries, their practice (which is still legal in many countries) has recently come under renewed scrutiny following the killing of Cecil the lion in July of last year. 

It’s not the first time Delevingne has voiced her passion for animal rights – following the death of Cecil, she auctioned her Tag Heuer watch to raise money for conservation of wild animals in Africa.