We all remember the scenes from last November, when H&M’s Balmain collection drove shoppers into a panicked frenzy, fighting over bejewelled party dresses and logo t-shirts. Now, H&M have announced their latest designer collab – Kenzo, the Paris-based label founded by Japanese designer Kenzo Takada in 1970, currently under the creative direction of Carol Lim and Humberto Leon.
It’s a collaboration that seems a perfect fit – Kenzo are beloved for their animal prints, poppy garments, bold logos and surrealist campaign imagery, all concepts which will easily translate to a high street collab. Lim and Leon took over at Kenzo in 2011, nine years after opening It-store Opening Ceremony in 2002.
”We were really excited,” Lim shared in an interview on H&M’s site. “Obviously, we’re the latest in a line of a lot of incredible people. We were like, ‘We’re in great company!’” Other than Balmain, past designer partnerships have included Karl Lagerfeld, Comme des Garçons and Alexander Wang.
”We wanted to really tell the story of the brand and of us,” Leon added. “Together with H&M, we will invite all the customers and fans to the real Kenzo world.”
The collection is set for launch in store and worldwide November 3rd – stay tuned for updates.
