Courtesy of GucciFashion / NewsFlorence Welch and Gucci to collaborate on tour costumesAlessandro Michele will provide the musician with a wardrobe picked from his latest collections for all upcoming live datesShareLink copied ✔️March 11, 2016FashionNewsText Ione Gamble After creative director Alessandro Michele declared Florence Welch one of his muses by making her a face of the brand last month, it’s been announced that the musician will wear head-to-toe Gucci for the duration of her upcoming ‘How Beautiful’ tour. Since being appointed in 2015, Michele has been widely applauded for his design work at Gucci. Aside from crafting a new, romantic, bohemian and gender fluid aesthetic at the house, he has also been credited for his clever casting choices. From trans actress and model Hari Nef walking the AW16 menswear show to photographer Petra Collins in the womenswear equivalent, the designer is an established eye when it comes to enlisting some of today’s most interesting characters. Welch was also announced as an ambassador for the label’s jewelry and watches earlier this year. Speaking to Vogue following the news of her jewelry ambassadorship, the singer said of her affinity for Michele’s work and the brand, “A lot of it comes from quite similar places, fascinated by the renaissance and Greek mythology coming in there. And it’s also like psychedelic granny influences, which is what I’ve been dressing for a long time.” But her admiration for Michele’s work isn’t where the musician’s partnership with the label begins or ends. Gucci also designed the costumes for Welch’s 2012 ‘Ceremonials’ tour, meaning this isn’t the first time the singer will have sported the house’s wears on stage. Courtesy of GucciCourtesy of GucciCourtesy of GucciEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.Trending‘They were all baddies’: Photos of India’s joyous trans beauty pageantPhotographer Jitendra Jerry’s latest photo book, God is Trans, documents the Koovagam Festival – an exuberant celebration of trans and non-binary beautyArt & PhotographyBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaEventWhat went down at Merrell’s Parkland walk with Ollie RangerArt & PhotographyRemembering WET: the magazine that made a splash in 70s LA Aveda BeautyIntroducing Aveda’s new 25-in-1 hair elixirArts+CultureNinja Turtle Sex MuseumArt & PhotographyMasahisa Fukase’s tale of obsessive love, shot through an apartment windowFashionIn pictures: Arrakis-inspired street style from Maiden Voyage 2026FashionWhat went down at Dazed Club’s latest takeover of Dover Street MarketEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy