Courtesy of GucciFashion / NewsFlorence Welch and Gucci to collaborate on tour costumesAlessandro Michele will provide the musician with a wardrobe picked from his latest collections for all upcoming live datesShareLink copied ✔️March 11, 2016FashionNewsTextIone Gamble After creative director Alessandro Michele declared Florence Welch one of his muses by making her a face of the brand last month, it’s been announced that the musician will wear head-to-toe Gucci for the duration of her upcoming ‘How Beautiful’ tour. Since being appointed in 2015, Michele has been widely applauded for his design work at Gucci. Aside from crafting a new, romantic, bohemian and gender fluid aesthetic at the house, he has also been credited for his clever casting choices. From trans actress and model Hari Nef walking the AW16 menswear show to photographer Petra Collins in the womenswear equivalent, the designer is an established eye when it comes to enlisting some of today’s most interesting characters. Welch was also announced as an ambassador for the label’s jewelry and watches earlier this year. Speaking to Vogue following the news of her jewelry ambassadorship, the singer said of her affinity for Michele’s work and the brand, “A lot of it comes from quite similar places, fascinated by the renaissance and Greek mythology coming in there. And it’s also like psychedelic granny influences, which is what I’ve been dressing for a long time.” But her admiration for Michele’s work isn’t where the musician’s partnership with the label begins or ends. Gucci also designed the costumes for Welch’s 2012 ‘Ceremonials’ tour, meaning this isn’t the first time the singer will have sported the house’s wears on stage. Courtesy of GucciCourtesy of GucciCourtesy of GucciEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy