From Pat Cleveland to Amber Valetta and Andreja Pejić, the show saw a roster of modelling legends take to the Paris Fashion Week runway
When it came to casting, last night H&M Studio pulled out all the stops. For their Paris Fashion Week show the brand enlisted a stellar cast that reflected a diversity in age, race, body size and gender identity.
Mother-daughter duo Pat and Anna Cleveland took to the runway (Pat demonstrating her distinctive, dance-like walk), along with Ashley Graham – Sports Illustrated’s first plus-size cover girl. Trans models and Dazed favourites Andreja Pejić and Hari Nef (in the wake of her appearance at Gucci’s AW16 menswear show) also walked, alongside industry icons Amber Valletta, Natasha Poly, Freja Beha Erichsen and Jourdan Dunn.
Former Dazed cover star and last season’s most-booked model Lineisy Montero trod the runway boards too, along with Victoria’s Secret Angels Devon Windsor, Taylor Hill and Cindy Bruna. Basically – if you’re a model geek, this was probably your favourite show of the season.
As for the collection itself, models wore bandanas, Buffalo hats and rodeo boots, silk suiting and floaty printed dresses, embroidered denim and faux snakeskin. It was all a bit Sweden meets the Wild West – through a distinctly 1970s lens.
But this wasn’t H&M’s first show like this – aside from its designer collaborations with Alexander Wang and Balmain’s Olivier Rousteing, they put on a similar event last year. Also staged at Paris Fashion Week, the show saw a moon-themed collection modelled by the likes of Kendall Jenner, Gigi Hadid, Joan Smalls and Edie Campbell.
If anyone needed convincing that H&M was a fashion force to reckon with, last night’s show paid testament to retailer’s ability to navigate both the high street and high-end sides of the industry.