When it came to casting, last night H&M Studio pulled out all the stops. For their Paris Fashion Week show the brand enlisted a stellar cast that reflected a diversity in age, race, body size and gender identity.
Former Dazed cover star and last season’s most-booked model Lineisy Montero trod the runway boards too, along with Victoria’s Secret Angels Devon Windsor, Taylor Hill and Cindy Bruna. Basically – if you’re a model geek, this was probably your favourite show of the season.
As for the collection itself, models wore bandanas, Buffalo hats and rodeo boots, silk suiting and floaty printed dresses, embroidered denim and faux snakeskin. It was all a bit Sweden meets the Wild West – through a distinctly 1970s lens.