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Dov Charney
Dov Charney in the American Apparel officesAnna Fayet via Flickr

Dov Charney is working on a new clothing brand

Focussing on basics for men and women manufactured entirely in the USA, the new label sounds suspiciously similar to the ex American Apparel CEO’s previous venture

The past year has been pretty busy for Dov Charney for (mostly) all the wrong reasons. Firstly, the American Apparel founder was ousted from the company in a majority vote after years of sexual misconduct allegations. The label then proceeded to file a restraining order against the former CEO, disallowing him from making any negative statements about the brand, in which Charney retaliated by attempting to buy back the company in a bid to regain control.

However it seems Charney has decided to give up the ghost, teaming up with Chad Hagan of Hagan Capitol  (the same company that backed Charney’s $300 million buy-back bid of American Apparel), to launch a new label. But don’t expect the pair to be venturing too far from what they know.

At the moment information is scarce, but with the official line being the brand will focus on men’s and women’s basic wear made in America, as it currently stands the new outing seems hard to differentiate from the ethos of Charney’s previous company.

Speaking of their plans, Hagan told WWD, “what’s important to us now is we’re able to form this new venture and put Dov at the helm and we’re going to do basics again. We don’t want to just start with some funny, online brand. We’re going to do what Dov does best and then establish a robust e-commerce system. But we will not be debuting just as an online retailer.”