A male model clad entirely in black opened Alexander McQueen’s AW16 menswear show, took a seat at the grand piano and started playing – captivating the audience in the process. In his wake, more models emerged, walking down the Foreign and Commonwealth Office catwalk wearing a collection sharp tailoring accessorised with silver body chains, Huguenot crosses and lapel pins. The mood generated was one of gothic romanticism – something that has become synonymous with the house.
In this short film by videographer Masha Vasyukova, also set to the sound of piano music, the brand’s AW16 story is told once more. Set against chandeliers and ornate picture frames, the film captures several male models haunted by sudden apparitions. The clip spotlights key pieces from the collection, such as the moth-printed sweatshirt (inspired by Charles Darwin’s “Theory of Evolution”), the embellished jacquard jackets and the giant safety pin mouthpieces which represented a nod to punk subculture of the 1970s.
Watch the video below:
