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Oliver Sim for Dior Homme SS16
Oliver Sim for Dior Homme SS16Photography Willy Vanderperre, @kris_van_assche via Instagram

The xx’s Oliver Sim fronts Dior Homme’s SS16 campaign

The band’s bass player and co-vocalist stars in the brand’s new visuals, shot by Willy Vanderperre

The SS16 campaign season is off to a flying start. We’ve seen Final Fantasy XIII’s Lightning and Jaden Smith model for Louis Vuitton and a skateboarding model holding a peacock for Gucci. Now Dior Homme has brought its offering to the table: The xx’s bass player and co-vocalist, Oliver Sim.

Sim stars in a suit with zip detail from the brand’s SS16 collection, photographed by Willy Vanderperre. He’s joined by actor Alain-Fabien Delon, artist Rinus Van de Velde and model Victor Nylander, for whom this is his fifth Dior Homme campaign. 

“...each character embraces qualities they are known for in their actual lives. We feel (they) embody something of the spirit of Dior Homme today,” the brand’s creative director Kris Van Assche, who replaced Hedi Slimane at the helm of the menswear division of Christian Dior in 2007, told WWD. “We wanted to create the idea of a Dior Homme world that has a dialogue with these men.”

“(Each man) is respected for who he is as a person and in what they do; all of them have talents you would want to possess,” adds Vanderperre. “At the same time, there is an easiness and elegance to all of them; they are very confident young men. We wanted other people to be invited into their worlds, too.”

The still images are accompanied by a film which is titled “Stranger in a Room” after a song of the same title by Sim’s bandmate Jamie xx, which actually features the bass-player’s vocals.