Marc Jacobs’ dog is fashion’s latest moral crusader

Bull terrier Neville Jacobs isn’t like other dogs. For a start he’s got over 176,000 followers on Instagram, he’s been the subject of a short film published by the New York Times and is friends with top models including Kendall Jenner, Jamie Bochert and Anna Ewers. He also belongs to Marc Jacobs, which means that besides Choupette (Karl Lagerfeld’s “spoiled Chanel pussy”), he’s fashion’s favourite four-legged friend.

But, like all good celebrities, Neville understands the importance of giving back and so he’s partnered with the Sato Project to help abused and abandoned dogs from Puerto Rico. The charity primarily works in a place known as Dead Dog Beach on the island, a place where dogs (as the name suggests) are dumped and left to die. In order to raise fund for this work, Jacobs (Marc not Neville) has designed a t-shirt – the profits of which will be donated to the charity.

Watch the video below to Neville as he goes to the airport to welcome some dogs rescued by the charity, soundtracked by some sincere electronica that for some reason makes looking at a dog on his way to do charity work slightly hysterical. Neville Jacobs: the gift that keeps on giving.