Goths, we’ve got some bad news for you: wearing colour is good for your career prospects. Though a survey published in September provided conclusive evidence that black clothing makes you more likely to be associated with “good” personality traits including intelligence and sexual attractiveness, apparently the positive effects of wearing the colour don’t translate to the workplace. A new survey conducted by Case Station shows that wearing colourful clothing leads to pay rises and promotions.
As The Telegraph reports, 20 per cent of 18 to 34 year olds surveyed said that injecting a splash of colour into their work wardrobe helped land them a promotion and 20 per cent of 25 to 34 year olds say it helped secure them a pay rise. 4 per cent of the 2,000 people asked even said that wearing colourful apparel means that they earn £10,000 or more per year than they would if they didn’t. Why? Apparently wearing colour makes people think you’re more “confident and creative” and, for 27 per cent of people, it make them feel more confident about themselves.
Obviously this survey comes as devastating news for the professionally ambitious black-clad ravens that make up the majority of Dazed’s workforce and readership. But while statistics may say that wearing black is a bad idea, many of fashion’s most prolific figures – from Christian Dior to Rei Kawakubo – would say the contrary. “Bright colours are what depress me,” Belgian fashion designer Ann Demeulemeester once said. “They're so... empty. Black is poetic. How do you imagine a poet? In a bright yellow jacket? Probably not.”