It’s finally here: Stacy Martin’s Miu Miu campaign. Back in May, the brand announced news of its first-ever fragrance and celebrated its launch with a one-night-only club in Paris that coincided with its Resort 2016 show. Now, as the fragrance hits stores, the Steven Meisel shot campaign has been revealed. 

“The shoot was like no other thanks to Steven Meisel’s incredible sensitivity and talent. I’m so honoured to be the face of the first Miu Miu fragrance,” said the Dazed 100 actress back in May. The feelings are well and truly reciprocal with the brand describing her as “Miu Miu personified” and “a singular talent with a playful intelligence and artistic rigor that is the essence of (the brand)”.

Miuccia Prada famously loves young women of the silver screen, casting Maddison Brown, Hailey Gates, Mia Goth and Martin in Miu Miu’s AW15 campaign, which was also shot by Meisel. Former campaign stars also include Chloë Sevigny and Lupita Nyong’o, both of whom have appeared on the cover of Dazed.

Mia Goth’s SS15 campaign sparked controversy after the Advertising Standards Agency (ASA) banned it, following a complaint that the ad sexualised the actress who looked underage. Ironically, Goth was 22 at the time and had already starred topless (and mid-orgasm) in Lars von Trier’s 2013 film, Nymphomaniac.