via pinterest.comFashion / NewsRemembering the Italian iconoclast of 70s fashionFriends with Warhol, an inspiration to Marc Jacobs – Elio Fiorucci has passed away, aged 80. Look back at some of his most iconic campaignsShareLink copied ✔️July 20, 2015FashionNewsText Ted Stansfield Iconic Fiorucci campaigns Elio Fiorucci, widely considered one of the most iconic designers of the 1970s, has sadly passed away aged 80. Fiorucci was famous for introducing Swinging London to Milan and for his stretch jeans – he was one of the first designers to create them, following the introduction of Lycra in 1982. But it was his store that Fiorucci was most famous for. Opened in New York in 1976, its shelves were lined with a selection – or rather a curation – of wares, from fashion to beauty products, music and home décor, much like a 70s equivalent to Dover Street Market. The store was a hub, described by The New York Times as the “daytime Studio 54”, drawing everyone from Andy Warhol, Jackie O., Cher and Elizabeth Taylor. Marc Jacobs spent a whole summer there, though he was only 15 at the time. “When I was 15, instead of going to sleep-away camp I spent the whole summer hanging out in the store,” Jacobs recalled. “I had this wide-eyed glamour about these beautiful young people that globe-trotted from club to club dressing in these fabulous clothes. It was like a living, breathing fashion show that I wanted so much to be part of.” But the store was like a club itself, encapsulating the spirit of 70s glamour. “Every day was like a wild party,” recalled drag artist Joey Arias who worked as a salesman at the store. “I'd be helping Jackie O. one minute,” he said. “Then I'd run over and flirt with Lauren Bacall.” Fiorucci was also referenced in the short film Fiorucci Made Me Hardcore, Turner Prize-winning artist Mark Leckey’s 1999 homage to the different phases of UK nightlife – its freedoms and its fashions. Fiorucci was a brand, for better or worse, often worn by British football hooligans, a subculture that Leckey personally identified with as being synonymous with the warehouse rave scenes of the 80s and 90s. Jamie xx sampled the film for his 2014 nostalgia-doused hit “All Under One Roof Raving”, including the word “Fiorucci”. Watch Fiorucci Made Me Hardcore below: Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingWhat went down at Jordan Brand x Free The Youth’s ‘Night of Flight’Ziplineing hosts, Ghanaian sunset gradients and an open-air rave: Inside the unforgettable Paris Fashion Week takeover celebrating a decade of community, creativity and flight FashionBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaMarshallMusicMarshall just made your new favourite headphonesMusicWhat is UK Poo? The controversial new ‘genre’ making a splash onlineMusicRavyn Lenae: ‘My identity was picked apart’Life & CultureThe next generation of tradwives is already spawningLife & CultureThe human cost of Britain’s rising Islamophobia crisisLife & CultureAre influencers being demonised – or held accountable?BeautyHoroscopes August 2026: Get ready for some drama!!Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy