Photography Felix Cooper, styling Adam WinderFashion / IncomingThe scheme supporting next-gen design talentThe Who's Next showcase is back – meet former winner Kelly Love, who found inspiration in Japan’s love hotelsShareLink copied ✔️June 19, 2015FashionIncomingText Charlotte Gush Photography Felix Cooper Styling Adam Winder The Future of Fashion award was created with the aim of providing a platform for young, upcoming designers to showcase their work in Paris. Past finalists include London-based designer Claire Davies, who counts nuns and FKA twigs as sources of inspiration, and Candela Turco who prefers Stanley Kubrick. This year's round of designers will be picked this month (with the showcase taking place in September), so we spoke to one of the most recent finalists, Kelly Love, about the inspiration behind her winning designs. “I went to a party where there was a guy eating tissues straight from the box with chopsticks and a girl with a pet turtle on a lead,” says Love, recalling a recent two-year adventure in Osaka, Japan. From the city’s burgeoning art scene to its legendary ‘love hotels’ (which charge by the hour), the London-based designer found inspiration in every corner of the sprawling commercial hub, fusing these influences in her SS15 collection. Contrasting a sense of romance with the brash energy of life in the city, the collection includes sporty leather shorts, cropped silk t-shirts and slick jumpsuits. It was her uniquely conceptual design process that won her the Future of Fashion emerging designer prize at Who’s Next (in partnership with Not Just a Label) in Paris this January. It marks another bold step in Love’s quest to set the fashion world on fire – but the best job she’s ever had? “Moonlighting as a singer in a saké bar!” Applications for this year’s selection close on 19 June, with 30 designers chosen next week and announced the following week. Those picked will showcase their SS16 collections alongside Love at the Who’s Next and Premiere Classe trade shows on 4–7 September. Photography Felix Cooper; styling Adam Winder; hair Louis Ghewy at The Book Agency using Bumble and bumble; make-up Ninni Nummela at Streeters; model Alicja at IMG; set design William Farr; photo assistants Andrew Moores, Sarah Stenfeldt; styling assistant Chiori Takamatsu; casting Noah Shelley Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIlia Malinin breaks the ice – and his silenceHe does things on a skating rink that were once thought impossible. But the ‘Quad God’s’ setback at this year’s Winter Olympics brought new fire and energy to a skater seen by many as the greatest of all time Life & CultureBeautyThe rise of the intellectual tattoo Nike FashionNike celebrates the culture of soccer ahead of a summer shaped by the gameLife & CultureWhy so many young people are training to be death doulasLife & Culture5 times ‘Quad God’ Ilia Malinin did the impossible on the iceBeautyHoroscopes June 2026: The stars say love deeply and risk embarrassmentBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFilm & TV7 sex worker-approved films about sex workFashionWho’s that chick? Eloise Parry’s portrait of Ivy StewartEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy