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Louise Parker in Seoul
Maartje Verhoef (Select Model Management) in Seoul for Chanel’s Cruise ShowPhotography by Louise Parker

The Model Diaries: Chanel hits South Korea

Louise Parker heads to Seoul for Karl Lagerfeld’s Resort show extravaganza: go behind the scenes here

Wherever you look this year, designers are upping sticks to take their fashion on a global tour. For Chanel Resort, Karl Lagerfeld headed to Seoul with a gang of models in tow for a rainbow brite take on the house's classics. Opened by South Korean-American Soo Joo Park, the show saw girls don oversized buns, neon lipstick and doll-like false lashes. Model, photographer and Chanel runway veteran Louise Parker (The Society Management) was there to capture the behind the scenes action – check out the gallery of her snaps above, and read what she made of Seoul, the collection and the all-important afterparty below.


“It was my first time in South Korea and I absolutely loved it! Its definitely a city that never sleeps; there is so much energy there and endless things to see and do. I got in two nights before the show and after a quick shower headed to the neighborhood Itaewon for some Korean Barbeque with friends. Itaewon was my favorite neighborhood; it's near a big US military base so its very expat friendly. The next day we had more time to explore after our fittings and checked out the Myeongdong neighborhood which is a huge commercial area with lots of shops and amazing street food. That night we headed to Hongdae for dinner which is a more artsy and alternative neighborhood. The morning before the show we had time to check out the Gyeongbokgung Palace which was originally built in the 1300s.” 


“I loved the collection, it was really fun and poppy! There were lots of bright colors, cool patterns, and amazing fabrics. My favorite pieces had really delicate and intricate beading or embroidery.”


“The after party was really fun! There was an awesome buffet with all different kinds of Korean food to try as well as a lot of fun dancing. I wimped out around midnight and headed back to the hotel but some girls stayed out all night!” 

Check out Louise’s AW15 ready-to-wear and SS15 couture diaries, and follow Louise at and @LouiseBParker on Instagram.