After months of waiting to find out what Puma and Rihanna have been up to, the sportswear company has finally revealed what their new creative director has been up to. So here you go: the first ever campaign from BadGalRiri. On Tuesday Puma posted a pic of their latest campaign ad on Instagram, which featured Riri posing in a crop top, leggings and a pair of Pulse XT sneakers.
It hasn’t been confirmed whether the outfit Riri is sporting is part of Puma’s new collection or whether these are her designs, but going by the caption on the post it’s all about the sneaker.
The caption reads, “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by Rihanna.” For those who love the sneakers, they are already available in different colours online at Puma.com in both mens and womens.
Puma tapped Rihanna as creative director back in December for a reported sum of over $1 million, but details about her appointment have been thin on the ground since.
Admittedly the new black and white ad is pretty sleek, but not very Robyn "Bitch Better Have My Money" Fenty. Hopefully, she'll start batting out some of her own designs very soon.