FashionNewsRihanna's first campaign for Puma has finally landedAfter naming her as their creative director, Puma finally reveal what BadGalRiri has been doingShareLink copied ✔️April 30, 2015FashionNewsTextNatalie Turco-Williams After months of waiting to find out what Puma and Rihanna have been up to, the sportswear company has finally revealed what their new creative director has been up to. So here you go: the first ever campaign from BadGalRiri. On Tuesday Puma posted a pic of their latest campaign ad on Instagram, which featured Riri posing in a crop top, leggings and a pair of Pulse XT sneakers. It hasn’t been confirmed whether the outfit Riri is sporting is part of Puma’s new collection or whether these are her designs, but going by the caption on the post it’s all about the sneaker. An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFasterpic.twitter.com/Qupt6cc0bl— PUMA (@PUMA) April 29, 2015 The caption reads, “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by Rihanna.” For those who love the sneakers, they are already available in different colours online at Puma.com in both mens and womens. Puma tapped Rihanna as creative director back in December for a reported sum of over $1 million, but details about her appointment have been thin on the ground since. Admittedly the new black and white ad is pretty sleek, but not very Robyn "Bitch Better Have My Money" Fenty. Hopefully, she'll start batting out some of her own designs very soon. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOur favourite pop culture Halloween costumes for 2025Grace Wales Bonner is heading to Hermès‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamour