Fashion / NewsRihanna's first campaign for Puma has finally landedAfter naming her as their creative director, Puma finally reveal what BadGalRiri has been doingShareLink copied ✔️April 30, 2015FashionNewsTextNatalie Turco-Williams After months of waiting to find out what Puma and Rihanna have been up to, the sportswear company has finally revealed what their new creative director has been up to. So here you go: the first ever campaign from BadGalRiri. On Tuesday Puma posted a pic of their latest campaign ad on Instagram, which featured Riri posing in a crop top, leggings and a pair of Pulse XT sneakers. It hasn’t been confirmed whether the outfit Riri is sporting is part of Puma’s new collection or whether these are her designs, but going by the caption on the post it’s all about the sneaker. An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFasterpic.twitter.com/Qupt6cc0bl— PUMA (@PUMA) April 29, 2015 The caption reads, “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by Rihanna.” For those who love the sneakers, they are already available in different colours online at Puma.com in both mens and womens. Puma tapped Rihanna as creative director back in December for a reported sum of over $1 million, but details about her appointment have been thin on the ground since. Admittedly the new black and white ad is pretty sleek, but not very Robyn "Bitch Better Have My Money" Fenty. Hopefully, she'll start batting out some of her own designs very soon. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREGianni Versace is getting a major retrospective exhibitionHat summer! Meet the young milliners taking over London fashion RIMOWAGeorge Riley unpacks her favourite travel spots for RIMOWA Kiko Mizuhara on slowing down, shutting up and touching grassWashing-up gloves have made it out the kitchen Stone Island Marina takes us straight to the source for SS26 Crying in couture: Ellie Misner’s new collection is a beautiful disaster OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnThe biggest fashion collabs you missed in MarchIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsCrying in couture: Ellie Misner’s new collection is a beautiful disaster Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy