FashionNewsRihanna's first campaign for Puma has finally landedAfter naming her as their creative director, Puma finally reveal what BadGalRiri has been doingShareLink copied ✔️April 30, 2015FashionNewsTextNatalie Turco-Williams After months of waiting to find out what Puma and Rihanna have been up to, the sportswear company has finally revealed what their new creative director has been up to. So here you go: the first ever campaign from BadGalRiri. On Tuesday Puma posted a pic of their latest campaign ad on Instagram, which featured Riri posing in a crop top, leggings and a pair of Pulse XT sneakers. It hasn’t been confirmed whether the outfit Riri is sporting is part of Puma’s new collection or whether these are her designs, but going by the caption on the post it’s all about the sneaker. An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFasterpic.twitter.com/Qupt6cc0bl— PUMA (@PUMA) April 29, 2015 The caption reads, “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by Rihanna.” For those who love the sneakers, they are already available in different colours online at Puma.com in both mens and womens. Puma tapped Rihanna as creative director back in December for a reported sum of over $1 million, but details about her appointment have been thin on the ground since. Admittedly the new black and white ad is pretty sleek, but not very Robyn "Bitch Better Have My Money" Fenty. Hopefully, she'll start batting out some of her own designs very soon. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMeet Bhavitha Mandava, the history-making, hobbymaxxing Chanel modelInside Michaela Stark’s provocative, Leigh Bowery-inspired 2026 calendarThe 2025 Dazed 100 USA list is hereBlink and you’ll miss ‘em: Dario Vitale’s greatest Versace hitsTimothée and Kylie really need you to know that they’re still togetherMartine Rose: ‘Limits are good, but I like breaking the rules’Kısmet by MilkaKate Moss takes over London for Kısmet by MilkaFrom Lana to Gaga: August Barron curate their ultimate music video nightInside the world of August Barron, fashion’s disruptive design duoIn pictures: Shalom Harlow’s most iconic catwalk momentsSilver Arrows: Fusing fashion with film noirSo you want to get your hands on Leigh Bowery’s merkin?