Pin It
Soo Joo Park Instagram

Soo Joo is the first Asian-American L'Oreal spokeswoman

You go, girl!

Soo Joo Park has become the latest L'Oreal Paris campaign girl, making her the first Asian-American spokeswoman for the brand in L'Oreal's 106 year history. She joins in the footsteps of other beauty stars like Natasha Poly, Doutzen Kroes, Lara Stone and Liya Kibede – and she's probably the most bleached blonde of the lot. Can you say groundbreaking?  

In a Style.com interview, Park said that L'Oreal are set to make the official announcement today, which also happens to be her birthday. "I really couldn’t ask for a better present," she said. "I like that they really take pride in their spokespeople. They have a personal relationship with all the people that they choose to represent the brand. I mean, to be alongside Jennifer Lopez, Lara Stone, Doutzen – not too shabby."

Park was born in Seoul, South Korea before moving to Anaheim in California when she was 10. The 28-year-old has had a pretty unusual backstory for a model: unlike your average "scouted at a mall when she was 13" story, Park was discovered in a vintage store after she had graduated from architecture school and was working at a start-up.

"The thing is that I’m Asian, but I’m also Asian-American," she said of being L'Oreal title. "And I think growing up in America and having a multicultural background, you know where you stand but you also want to melt into the pot. It’s such an honor, but I also think the world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion. So to be the first to represent a global brand is a huge honor. But I don’t want to be just that one thing; I want to be the global ambassador."

Park last walked in Moschino AW15 and paid a visit to Brasserie Gabrielle, Karl Lagerfeld's pop-up cafe slash runway show at Paris Fashion Week. She believes that change is in the air when it comes to runway diversity.

"In a way, I think the rising power of China urged the designers to be more global, and it’s good that they were encouraged to be more inclusive," she said. "And people are starting to understand that the world is getting smaller and you see different faces everywhere."

With new agencies like Lorde Inc set up specifically for POC models and an ever-urgent call for more ethnicities on the catwalk, it feels like Soo Joo's latest campaign is just one more win in the fight for model diversity. We can get behind that.