FashionNewsMassimo Giorgetti named as creative director at Emilio PucciThe bold, young designer succeeds Peter DundasShareLink copied ✔️March 20, 2015FashionNewsTextDazed DigitalMSGM AW1523 Imagesview more + Fashion is moving fast. Rumours had been swirling for weeks, but now it's official – Massimo Giorgetti has been appointed creative director at Emilio Pucci, replacing Peter Dundas who headed for Roberto Cavalli yesterday. Revered for his irreverent approach to design and boldness with colour, expect Giorgetti to bring an element of play to Pucci. The designer announced the move on his Instagram, speaking of a "new story to tell". In a statement, Emilio Pucci said: "Massimo Giorgetti embodies the entrepeneurial spirit and ingenuity of a new breed of designers. In 2009, backed by Paoloni Group, Giorgetti launched MSGM and in just a few short years brought the company to international success. Giorgetti will continue to design for his own brand, MSGM, dividing his time between Pucci's Renaissance-era Florentine headquarters and MSGM's Milan offices." Pucci also thanked Peter Dundas for all his work while he was at the helm. The MSGM AW15 show was an exercise in extroversion, a vibrant display of colourful neoprene and vivid prints – who knows where Giorgetti will take Pucci next. Stay tuned. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion Week