Rihanna, Jay Z, Beyoncé, Diddy, Anna Wintour and a cluster (kluster?) of Kardashians descended on Manhattan tonight as Kanye West debuted his first collection with adidas – with a new song featuring Sia and Vic Mensa to boot. Yeezy also stuck Justin Bieber on the second row, #burn.
With the crowd of sneakerheads, street style stars, celebs and editors duly gathered, Kanye opened the show with a monologue. He explained that he was "chose to partner to with Addias because it's a brand for creatives".
"I want to create something better for you," Kanye said passionately. "We have been limited. It's bigger than who I am. It's about when I was on earth, what did I do to help? I want people to feel like it's OK to create and follow what their dreams are and not feel boxed in. I want people to feel like awesome is possible. There's a lack of creativity in every field because people are afraid. As an artist and in this world, we can do whatever we want."
With the collection apparently inspired by the riots that seized London in 2011, the audience watched as a gang of models stood in neatly uniformed rows, clad in minimal mesh, ripped up jumpers and the new YEEZY Boost – West's latest footwear offering.
In an unexpected move – especially considering big sister (and Dazed cover star) Kendall is making waves in modelling right now – a barely recognisable Kylie Jenner hit the runway in oversized shearling and knee high boots. “Thank u to Ye for believing in me,” the teen wrote on Instagram to her 17m followers.
But it wasn’t just the collection that the rapper dropped. As the show wound down, Yeezy gifted his audience with one final surprise – "Wolves", featuring Sia and Vic Mensa, the first track off his as-yet-untitled new album.