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Coach SS15 collection Stuart Vevers Interview Dazed denim
Laura H (Scoop) wears all clothes and shoes by Coach SS15Photography Letty Schmiterlow, styling Agata Belcen

Bad girls do it well

Inspired by Courtney Love’s leopard print obsession and a ‘Kids’ era Chloë Sevigny, Stuart Vevers is tearing up Coach with his love of female rebels – he charts his favourites

Taken from the winter 2014 issue of Dazed:

“I’ve always been drawn to the naughty girls,” confesses Coach’s creative director Stuart Vevers. “I like a bit of darkness.” With a SS15 collection buzzing with nostalgia – all babydoll dresses, underwear as outerwear, high-waisted flares and baggy tees – his second season helming the NYC brand pushed the “style reset” he initiated in AW14 to the next level. “I love the idea of this girl slouching around middle America in clothes she could have stolen from her boyfriend,” he enthuses. While Vevers drew his references from 70s SoCal kids, Chloë Sevigny in Larry Clark’s Kids and the XL sweater-sporting Velma from Scooby-Doo, he was also inspired by pop culture’s rock icons: “I’ve always been drawn to those strong kinds of women.” 


“I always have Blondie on when I work. Debbie Harry is such an icon of New York style. I had pictures of her during the 70s plastered all over the studio this season – she just always looks effortless and individual, never too contrived. I listened to the first Blondie album around the time of my art foundation course, and now if someone asks what music I want to put on, it’s the first thing I say – you can’t lose with that.”


“There’s some of Courtney Love in there, the leopard print calls her to mind. She wore it in an unusual way, over old printed tees or lingerie slips, which really appealed to me. I was naturally drawn to subversive references: girls like Courtney who’ve got a sense of style but have depth. On face value, pictures of her might just be great images, but when you look harder there’s more; there’s an undertone.”


“I’ve always loved True Romance. Patricia Arquette looks so great in it, and I think that’s where a lot of the leopard came from too. One of my favourite parts is right at the end where she says, ‘You’re so cool, you’re so cool’ – there’s a romance there but there is real darkness too. It’s that bad behaviour again!”

Photography Letty Schmiterlow; styling Agata Belcen; hair Philippe Tholimet at Streeters using Bumble and bumble; make-up Thomas De Kluyver at D+V Management using BECCA; model Laura H at Scoop; photographic assistant Mona Butt; styling assistants Chloe Grace Press, Joséphine Dorval; hair assistant Kornelia Grudzien; make-up assistant Gillian Campbell; printing Luke at TOUCH; production Emily Coyne; special thanks Daisy Davidson

With its rock ‘n’ roll roadtrip vibe, Coach’s SS15 show had us reminiscing about the ultimate girl groupies. Check out our favourites in the gallery below: