Riding at the Rodeo: Marques’Almeida AW15

“I wanted the Marques’Almeida boys to look and feel quite strange and powerful,” explains photographer Alice Neale. Drawing inspiration from images of rodeo boys, the London-based photographer captures the awkwardness of adolescence in a series of new portraits to mark the Dazed 100 ranking designers’ AW15 menswear collection. Working with long-term collaborator John Colver, the duo cast the boys from Instragram, explaining: “The idea of something very real is important, and something that fits with Marques’Almeida. I think there is a warmth to the label which comes through like that.” The collection will make its debut as part of the Fashion East presentation today, accompanied by a new short film which features below: