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Marques’Almeida AW15 Mens
Marques’Almeida AW15 MensPhotography Alice Neale, Styling John Colver

Riding at the Rodeo: Marques’Almeida AW15

Get the first look at the duo’s latest menswear collection – with an exclusive film by Alice Neale inspired by modern cowboys

“I wanted the Marques’Almeida boys to look and feel quite strange and powerful,” explains photographer Alice Neale. Drawing inspiration from images of rodeo boys, the London-based photographer captures the awkwardness of adolescence in a series of new portraits to mark the Dazed 100 ranking designers’ AW15 menswear collection. Working with long-term collaborator John Colver, the duo cast the boys from Instragram, explaining: “The idea of something very real is important, and something that fits with Marques’Almeida. I think there is a warmth to the label which comes through like that.” The collection will make its debut as part of the Fashion East presentation today, accompanied by a new short film which features below: