Although it’s fast become their signature, there’s so much more to London-based duo Paulo Almeida and Marta Marques than frayed denim. Riffing off nostalgia and their moody teenage years to design for “quietly defiant women and girls”, Marques’Almeida uniquely reimagine past style codes into a new, current vision that clashes subculture staples with covetable high fashion. For proof, look no further than their Topshop capsule collection and recent SS15 show inspired by PJ Harvey.
What was your defining pop culture moment of 2014?
Marques’Almeida: Dolly Parton at Glastonbury.
How would you sum up what you do in a sentence?
Marques’Almeida: We do what we love: make clothes, create images and challenge ourselves.
How do you think style and pop culture will change in 2015?
Marques’Almeida: We seriously have no idea and don’t like to predict those things... We’ll be paying attention, though!
In 15 words, sum up what we can expect from you in 2015.
Marques’Almeida: Growth, creativity, newness, challenge, identity, more M’A people, change, personality, joy, happiness, stupidity, good vibes, denim, non-denim, fun.
What’s the most exciting thing about the fashion industry today?
Marques’Almeida: All the young people doing it from their bedrooms.
What new skill did you learn this year?
Marques’Almeida: Gardening and growing our own vegetables.
What’s the most surprising thing we’d find out if we looked at your phone?
Marta Marques: That there’s a species of deer that has long tusks.
Paulo Almeida: That I don’t use it very much.
Who should have been at number one on the Dazed 100?
Marques’Almeida: Nicolas Ghesquière.
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