Right now, Coach only offers men a limited range of knitwear, outerwear and accessories – but that looks set to change come January 9. Thanks to creative director Stuart Vevers, the American label is set to make its menswear debut at London Collections: Men.
"London is the standard-bearer of classic men’s style but always encourages the next generation of talent," Vevers said. "Though Coach is American to the core, that juxtaposition is the essence of our brand: blending the established with the cool."
"This is the first big step in the right direction for men," he told WWD. "I want to create something that will have an impact and make people sit up and take notice."
Vevers left Loewe to join Coach after Reed Krakoff stepped down following his 16 year tenure. Under Vever's auspices, the former leather goods brand has transformed itself a lifestyle label focusing on ready-to-wear – his last SS15 collection recalled all-American groupie girls of the 60s and 70s.
The new menswear announcement looks to follow in that trend, with Vevers showing a 20 piece collection in a static presentation, in the same vein as his last womenswear presentation.
Full shoot incoming on Dazed. Head here to read our SS15 Coach show report.
Lead image: photography Letty Schmiterlow; styling Agata Belcen; hair by Philippe Tholimet at Streeters using Bumble and bumble; make-up by Thomas De Kluyver at D+V Management using BECCA; model Laura H at Scoop; photographic assistant Mona Butt; styling assistants Chloe Grace Press, Joséphine Dorval; hair assistant Kornelia Grudzien; make-up assistant Gillian Campbell; printing Luke at TOUCH; production Emily Coyne; special thanks Daisy Davidson