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Backstage at Topshop Unique SS15 Dazed London
Yumi Lambert (IMG London) backstage at Topshop Unique SS15Photography Lea Colombo

Topshop Unique SS15 + live stream

Inspired by the faded glory of Britain's seaside towns, Topshop present a sportswear-inspired collection to a front row that reads like an it-girls who's who

Initial reaction:

A girly seaside holiday. Topshop Unique's collection drew inspiration from the subculture of the British Isles and the faded glamour of its seaside – with the final looks reminiscent of the dresses which swirled around the long-gone dancehalls and ballrooms of coastal getaway towns.

Good sport:

The first half of the show felt distinctly influenced by the clean lines of classic sportswear, complete with V-necks, athletic stripes, flippy optic white skirts and blocks of colour. Models carried leather bowling bags, and shoes came complete with straps which wrapped the ankles.

London calling: 

As always, the front row was full of fashion’s most happening girls. Daisy Lowe, artist Phoebe Collings-James and Pixie Geldof were all in attendance, watching the likes of Cara Delevingne, Jourdan Dunn, Lily Donaldson and Hailey Baldwin (making her runway debut) walk. Both the show’s audience and its models completely captured the girl power attitude defining the brand.

The soundtrack to Topshop Unique SS15: