London Fashion Week kicks off today, and this SS15 season we are debuting our first Official Dazed Instagrammer. As Dazed editors master the Hyperlapse finale from the front row, Rachel @LondonGrrl will be going behind the scenes to capture beauty looks from world-renowned M.A.C artists like Val Garland and Inge Grognard direct to the @dazedmagazine feed.

Overwhelmed by the response to our #dazedbeauty Instagram call out (3000+ submitted posts!), we reluctantly whittled the long list of stand-out entrants down to three finalists. @Londongrrl impressed us with her iPhone-only shots, and a mastery of immediacy vital for catching those blink-and-you’ll-miss-it moments amid the madness backstage.

Look out for @LondonGrrl’s beauty posts over the next five days at shows like Vivienne Westwood, Meadham Kirchhoff and Ashley Williams on @dazedmagazine and the #dazedbeauty hashtag.

With thanks to M.A.C Cosmetics and Instagram.