Initial reaction:
All cool kids go to heaven – a refined, clean take on urban dressing that didn't have a stitch of ruggedness. Given rag & bone’s denim roots, seeing them stick to cotton, canvas and silk, all oversized and floating away from the body, was a refreshing departure. The models drifted more than walked, and all wore delicate beaded prayer necklaces.
Cult classic:
The boys said they started the collection looking at cults – not in a drink-the-Kool-Aid way, but the kind of clothes that unify people towards a common cause. Though with a palette of golden sun and cloud white, it did look like the collection was poised to be beamed up.
Epic sounds:
The show had an original soundtrack by Thom Yorke and Nigel Godrich.
Check out the SS15 show film, made in collaboration with GoPro below: