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Rag & Bone SS15
Lexi Boling (Ford) Rag & Bone SS15Photography by Paolo Musa

Rag & Bone SS15

Don't drink the Kool Aid: the New York label explores the meaning of cult, and finds clean cuts, pristine whites and angelic silhouettes at its core

Initial reaction:

All cool kids go to heaven – a refined, clean take on urban dressing that didn't have a stitch of ruggedness. Given rag & bone’s denim roots, seeing them stick to cotton, canvas and silk, all oversized and floating away from the body, was a refreshing departure. The models drifted more than walked, and all wore delicate beaded prayer necklaces.

Cult classic:

The boys said they started the collection looking at cults – not in a drink-the-Kool-Aid way, but the kind of clothes that unify people towards a common cause. Though with a palette of golden sun and cloud white, it did look like the collection was poised to be beamed up.

Epic sounds: 

The show had an original soundtrack by Thom Yorke and Nigel Godrich.

Check out the SS15 show film, made in collaboration with GoPro below: