Lacoste SS15

Initial reaction:

Grey tailoring realised in sporty, technical fabrics and boxy silhouettes opened the show, with coats and jackets appearing weightless. 

Graphic undressing:

After the openers progressed into papery Tyvek looks paired with white trainers, SS15 took a turn down a more colourful and graphic road: airy parachute anoraks and coats were fastened around the girls’ hips to act as skirts, trailing behind them – a fun play on undressing. Stand-out pieces included takes on American football jerseys, some shown within the classic Lacoste polo t-shirt silhouette. 

Modernised classics:

Distorted team number prints were blown up and oversized, and placed strategically on tops to achieve a fluid graphic print, rather than just a number on a jersey. Lacoste's updates on its sportswear classics breezed down the runway to a soundtrack of Tweet's track featuring Missy Elliott, "Oops (Oh My)" and Ciara's "Goodies" remixed by Kingdom.

The soundtrack to Lacoste SS15:

Last season Lacoste brought us a modern take on 1920s golf attire in block burgundies, navies, creams and graphic prints. See it here: