Leutton Postle suits Blackpool; the gaudy fur squiggles and neon orange pullovers of the AW14 collection complement the faded glamour of the quintessentially downtrodden British seaside town. In this film by Amy Gwatkin, Ellie and Lydia Hix trip around the Pleasure Beach looking for their crush, only to leave alone – after a quick shared cigarette. Styled by AnOther magazine’s Nell Kalonji, the sisters gaze from fairground booths and lounge in deserted ice rink stands wearing Sam Leutton and Jenny Postle’s distinctive graphic print, sponsored once again this year by Lurex, and amped up for AW14 in a pixelated monochrome and super wide culottes.

At their London Fashion Week presentation, as part of the BFC’s digital schedule, the duo premiered their film in the basement bar of Hix – the restaurant of Ellie and Lydia’s dad Mark Hix.

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