Hood By Air SS14

Initial Reaction:

Sportswear goes spacewear on androgyny.

Viral moment:

Androgynous performance artist Boychild walks the runway in two looks.

Quote of the show:

"This collection is about redefining Americana." - Shayne Oliver, creative director

The finishing touch: 

Blown out dreadlocks or beaded cornrows and ruddy, sunburnt face makeup.

References: 

American military uniforms, Air Jordans and Space Odyssey

Unexpected details: 

Zipped flyaway attachments, beaded necklaces and infrared global map imaging prints.

How they wore it: 

With sloppy Nike moon boots.

Atmosphere: 

Strobe lights and a laser beam that scanned and probed the models as they walked.

Soundtrack: 

Layered, sincere R&B techno by Arca and Tim Dewitt.

Collaboration: 

Supo Cupo on accessories, and James Garland on luggage.