Photography Jacques HabbahFashionShowSonia Rykiel AW13Simmering sensuality from the St Germain staple, the 'Poor Boy sweater' rebirthedShareLink copied ✔️March 2, 2013FashionShowTextSusie LauPhotographyJacques HabbahSonia Rykiel AW1316 Imagesview more + There’s a kinkiness that has been tucked away in the past of Madame Sonia Rykiel. It took the braveness of new artistic director Geraldo Da Conceicao to bring that to the forefront in a dramatic change up from the usual Rykiel collections of happy-go-lucky knits. Macau-born Conceicao has a wealth of experience from his time at Louis Vuitton, Miu Miu and Yves Saint Laurent. Conceicao looked to Madame Sonia Rykiel herself to inspire the collection – “a free woman with a very intelligent and playful brain.” He imagined a woman bathed mainly in black, taking pleasure in textures and colour for herself – be it a suggestive strip of fuschia tufted mohair across the breasts, or a delicate triangle over one’s lady parts, a butter soft black leather worked into an open-necked coat or a circular plastic embroidered black skirt. Sensuality was simmering under demure knee lengths, slashed open or the sides or round-necked double-breasted blazers. In other words, Condeicao’s ex-employees showed but ultimately, it was Madame Rykiel’s riotious and carefree beginnings, which prevailed. All the models emerged for the finale in a uniform of a graphic jumper and low-slung leatherette trousers. It was a 'Poor Boy sweater' moment rebirthed for the 21st century. www.soniarykiel.com Makeup: Dick Page Models pictured: Marine Deleeuw-@DeleeuwMarine, Bette Franke-@Bette_Franke, Julia Nobis-@JuliaNobis1, Ashleigh Good-@Ashleighh_Good, Iris van Berne-@irisvberne, Josephine Le Tutour-@JosephineLT_, Sara Blomqvist-@SaraBlomqvist Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOur favourite pop culture Halloween costumes for 2025Grace Wales Bonner is heading to Hermès‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamour