Fashion / LightboxDocumentDavid Hellqvist and Morgan O'Donovan present their version of SS13 menswear as a limited edition bookShareLink copied ✔️November 28, 2012FashionLightboxText Dazed Digital Writer David Hellqvist and photographer Morgan O'Donovan present their printed memento of London menswear SS13, the first dedicated schedule in the capital, in sync with the Milan and Paris season. "The idea was to highlight some of the amazing talent that we have here – seasons come and go so quickly, so we thought this was a good way of slowing down the tempo and looking back at those June shows to really appreciate what we have," Hellqvist tells Dazed Digital. Launching tomorrow evening, the duo see Document as an evolving, ongoing edition, of which this is the starting point. "London menswear has grown quite rapidly, at least on the surface," Hellqvist continues. "Below that though, it's been bubbling away for years. It's been an organic process, but now these designers have really earned the right to show in January and June, together with Paris and Milan. What makes London great is the fact that many of these designers couldn't show anywhere else. There's a sense of curious energy here that you don't get anywhere else in the world, and that's London's most valuable asset: to never settle down and feel at ease but always push forward and explore. Another aspect that makes London unique is the mixture of craftsmanship and attitude; London is both the birthplace of punk and the home of Savile Row tailoring: I think that's a great combination!" Here, we showcase a selection of images from the project, which features interviews with Tim Blanks, Lulu Kennedy and Alexander Fury, alongside commentary by Hellqvist. DocumentEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingWhat Went Down at the inaugural vibeconSpike Jonze on fighting ‘slop’, robotic arms and memory-distilled perfume: Inside the Lower East Side equivalent of Coachella for vibe-coders and the ‘code curious’Life & CultureBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaDazed LeagueThe heart and soul of LA’s exploding street soccer scene NothingMusicNothing launches ‘Club Nothing’ nightlife series with a global fundDazed LeagueA brief history of Nike’s radical soccer DNAArt & PhotographyThese photos expose the ‘pain, fear and desire’ of relationships Nike Life & CultureWhat went down at Nike’s mysterious Desire Path BurberryFashionWatch: Felicia Pennant and TJ Sawyerr talk football's future with BurberryArt & PhotographyTyrell Hampton’s photos capture the freedom and fantasy of NYC nightsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy