Fashion / LightboxDocumentDavid Hellqvist and Morgan O'Donovan present their version of SS13 menswear as a limited edition bookShareLink copied ✔️November 28, 2012FashionLightboxTextDazed Digital Writer David Hellqvist and photographer Morgan O'Donovan present their printed memento of London menswear SS13, the first dedicated schedule in the capital, in sync with the Milan and Paris season. "The idea was to highlight some of the amazing talent that we have here – seasons come and go so quickly, so we thought this was a good way of slowing down the tempo and looking back at those June shows to really appreciate what we have," Hellqvist tells Dazed Digital. Launching tomorrow evening, the duo see Document as an evolving, ongoing edition, of which this is the starting point. "London menswear has grown quite rapidly, at least on the surface," Hellqvist continues. "Below that though, it's been bubbling away for years. It's been an organic process, but now these designers have really earned the right to show in January and June, together with Paris and Milan. What makes London great is the fact that many of these designers couldn't show anywhere else. There's a sense of curious energy here that you don't get anywhere else in the world, and that's London's most valuable asset: to never settle down and feel at ease but always push forward and explore. Another aspect that makes London unique is the mixture of craftsmanship and attitude; London is both the birthplace of punk and the home of Savile Row tailoring: I think that's a great combination!" Here, we showcase a selection of images from the project, which features interviews with Tim Blanks, Lulu Kennedy and Alexander Fury, alongside commentary by Hellqvist. DocumentEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokehold RIMOWAAirport aesthetics and the timeless appeal of the RIMOWA caseAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignValentino SS26 couture: Alessandro’s peep show answers our prayersSaint Laurent AW26 was the Parasocial Relationship ConventionWilly Chavarria joins forces with the ACLU in new campaign Matthieu Blazy’s Chanel couture debut was a dreamy mushroom tripAW26 menswear: Everything you missed from this season’s showsOnWhat went down at On and Dazed’s event for Paris-based creativesUGGInside UGG’s Paris Fashion Week Pop-UpDior SS26: Jonathan Anderson’s couture debut wants you to touch grassEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy