Fashion / IncomingFashion East x G-Shock: Maarten Van Der Horst vs SIBLINGThe designers make their mark on timeShareLink copied ✔️June 21, 2012FashionIncomingTextDazed DigitalFashion East x G-Shock: Maarten Van Der Horst vs SIBLING Kicking off G-SHOCK's 30th anniversary celebrations this summer, Casio has teamed up with Fashion East to present exclusive designs by Studio Maarten Van Der Horst and SIBLING. "The tropical and leopard prints of SIBLING and Maarten van Der Horst are perfect for Summer, and represent the fun spirit of Fashion East, making them the ideal designers to collaborate with G-SHOCK," says Lulu Kennedy, founder of talent initiative. "It's fun to be doing this project in the G-SHOCK store here at The Old Truman Brewery, which is Fashion East's founding partner."Ahead of this evening's ravecave off Brick Lane, Dazed Digital caught up with the designers to learn more of their wrist candy... "There’s something so nihilistic about making everything so colourful and over-the-top and cheerful. So that’s how we came up with DOOM and KAOS for Spring/Summer 12, and the show was called 'Eucalypse Now'. You had this whole gay thing, with the flowers and with the petticoats and with the frills, everything was very John Waters and based on drag queens." Maarten Van Der Horst "Our design is printed with the candy leopard from our Spring/Summer 12 collection, leopard being a real signature of ours. We think that this is quite unisex in a way, like a skater kid could wear it or it could pop out from under a suit sleeve or a girl would wear it. It's also a good excuse for a party!" SIBLING Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBrit Awards 2026: The best dressed stars on the red carpetMoschino turned its AW26 runway into a reality show Reebok Your favourite Reeboks are getting a makeoverStreet style AW26: Maximalist dressing is alive and well in LondonGucci AW26: Everything you missed at Demna’s blockbuster runway debutStill got it! The 00s Mulberry Bayswater bag is making a comeback Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26 Reebok How Dazed Clubbers are styling their Reebok ClassicsPrada’s frazzled Italian women stripped off multiple times adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutDazed China is launching in June 2026 – here’s what you need to knowEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy