The classic backpack brand launches North American desert-inspired collection with the Danish label
Hot on the heels of its very successful Kris Van Assche collaboration, American backpackers Eastpak have announced that its next bag partner is Danish streetwear brand WOOD WOOD. With the products hitting the stores in June, Dazed Digital can today reveal a sneak preview of the collaboration, together with an exclusive chat with Brian SS Jensen who, together with Karl-Oskar Olsen, runs the 10-year-old Copenhagen-based brand.
It's a reflection of the Wood Wood S/S12 collection which was heavily inspired by the North American desert and the idea of leaving civilisation behind to go explore the great outdoors – we call the collection 'Desertion', which is a nod to the history of Eastpak, having produced bags for the army in the 60s
Not working with someone as well-known and established as previous collaborators, like Raf Simons, Rick Owens and Eley Kishimoto, brings a sense of freshness to the collection, a sign that Eastpak is up for exploring and taking chances. It appears that, travelling to the US deserts with WOOD WOOD, they have struck gold.
Dazed Digital: How did you hook up with Eastpak?
Brian SS Jensen: We were approached by Eastpak last year. Basically we just sat down and talked about if and how we could work together, and it evolved quite naturally into this project.
DD: How would you describe the collection?
Brian SS Jensen: It's very much a reflection of the Wood Wood summer collection which was heavily inspired by the North American desert and the idea of leaving civilisation behind to go explore the great outdoors – we call the collection 'Desertion', which is a nod to the history of Eastpak, having produced bags for the army in the 60s. The bags are quite simple but has a raw, weathered look to them. The main fabric used is a heavy waxed cotton canvas, which wrinkles up really nicely over time.
DD: What's the idea behind the geometric motifs embroidered on the bags?
Brian SS Jensen: Well, we wanted to tone down the branding of the bags, but at the same time we wanted to have some graphic elements present. So we developed this series of geometric graphics which is a reference to patchwork and traditional Native American patterns.
DD: Can you talk us through some of the other bags besides the one we preview here?
Brian SS Jensen: The one on the preview image is like a hybrid of a messenger bag and a simple duffle bag with some new features. We also have more traditional styles in the line; a weekender, a backpack, totebags, bum bag and more... seven styles in total plus a few leather sleeves for electronic devices.
DD: Which one is your favourite?
Brian SS Jensen: To be honest I haven't tried them all. But I was very happy with my sample of the one from the photo, before it GOT STOLEN OUT OF MY LOCKED CAR!
DD: What, do you think, is the biggest difference between this collection and Eastpak's other collaborations?
Brian SS Jensen: I'm not sure I'm familiar with all the collaborations they've done, but the ones I've seen have all been quite different I think. Ours included.
DD: Will it run for more seasons than S/S12?
Brian SS Jensen: Both parties are really happy about how this turned out, and we will probably do something together for next year as well.
DD: What's next for you guys?
Brian SS Jensen: It's actually our 10 year anniversary this year, so we have a couple of things planned to celebrate this. First up is a series of T-shirts with different guest designers, the first five are by Eric Elms, Museum Studio, Mischa Hollenbach, AA-JE and FUZI UV TPK.